Sebastian Green is joining Primis CX as CTO. His CV includes stints at Club L London, Fox Group International, CurentBody, and Chef Works.

“This is a massive step towards our future goals and vision for the company; more so as we double down in the MENA region for 2026,” says Rebecca Griffiths, Founder and Primis CX. 

“To make big moves, you have to bring in some big ballers. Red carpet rolls out for you mate…Sebastian Green, I look forward to working alongside you over the next few months and years ahead.”

Green comments: “I've spent a long time in e-commerce and know how important post-purchase experience really is.”

“Primis CX is solving a pain point that countless brands struggle with: turning that critical moment after checkout into a competitive advantage. I'm excited to work with the team and help brands create those memorable customer experiences that drive loyalty and repeat purchases.”
The idea for Primis was first considered in 2020 when Griffith stepped into the post-purchase customer experience world and saw gaps in the solutions being offered.

Last year, it secured a £2 million funding round led by Fuel Ventures.

"We are thrilled to be leading this funding round for Primis, who are pioneering the future of post-purchase customer experience,” said Shiv Patel, Partner at Fuel Ventures.

“We've been extremely impressed with Rebecca's leadership of the business to date, having delivered significant growth in a capital efficient manner. We see huge potential for the company to positively impact customer experience, by solving a genuine problem through technology and data.”