Insurify, an online insurance agent and comparison platform, has launched what it claims is the insurance industry’s first ChatGPT app, enabling users to research and compare car insurance directly within OpenAI’s app library.

The launch comes as Insurify looks to remove long-standing friction from the insurance buying process.

Shopping for car insurance has historically been complex and time-consuming, often requiring consumers to navigate multiple websites, decipher policy language, and manually compare quotes. By integrating directly into ChatGPT, Insurify aims to meet users where they are already spending time and simplify insurance discovery through conversational AI.

Founded in the US, Insurify operates as a digital insurance agent licensed across all 50 states and Washington, D.C. The company allows drivers to compare quotes from leading insurers, review coverage options, and complete purchases online. Its platform aggregates vast amounts of pricing and customer data to help users make more informed insurance decisions based on their individual needs and risk profiles.