Global wealth patterns are shifting. Reshaping the centre of gravity of the wealth management industry, Asia has become the fastest-growing private wealth market globally. 25 years ago, the region accounted for only 6% of global wealth; today, it represents 21%. This growth trajectory is expected to continue, with Asia on course to hold roughly 1/4 of global private wealth by the end of the decade, hitting $99 trillion by 2029.

Within fast-growing Asia, Southeast Asia (SEA) is seeing similar growth, driven both by rising affluence and demographic change. With over 60% of high-net-worth individuals (HNW) aged above 60, the region stands at a pivotal moment for intergenerational wealth transfer.1 At the same time, increasing financial literacy2,3 and digital adoption are reshaping demand for transparent, technology-enabled wealth solutions.